A spot for Bottega Veneta Acqua Sale, Alchemie, Colpo di Sole, Come with Me and Déjà Minuit.
Daydreaming figures smelling flowers or burning incense
Fragrance is visually suggested in images of daydreaming figures smelling flowers or burning incense, enhancing the sensory aura of ‘art for art’s sake’. Scent was also implied in Victorian painting to evoke hedonism – pleasure in exquisite sensations – and a preoccupation with beauty; or to reflect the Victorian vogue for synaesthesia (evoking one sense through another) and the penchant for art, like scent, to evoke moods and emotions. [...] Visitors to the exhibition will be able to participate in an optional scent experience that will enliven the scents suggested in certain paintings.
— Scent and the Art of the Pre-Raphaelites opens Friday at The Barber Institute of Fine Arts in Birmingham, England.
I am a sun child
The spot for Lalique Soleil Lunar.
Loewe
Jamie Dornan and Sophie Wilde for Loewe Esencia and Agua Drop.
Men are leading the charge
Fragrance is prestige beauty’s fastest growing category and men are leading the charge.
The category, which has posted 11 percent gains year-to-date as of August, per Circana, is reaping the rewards of heightened interest from male consumers. Men’s fragrances, which comprise a third of the business overall, grew 15 percent for that time period, driven by juices and higher-priced items.
— Read more in Why Men’s Fragrances Are Outpacing Growth in Women’s at Women's Wear Daily.