A holiday spot from Penhaligon's.
Energy amplification
When Yasmin Sewell launched fragrance brand Vyrao in 2021, she wasn’t sure it would find a wide audience. All of its seven scents promise a particular type of “energy amplification”, with a crystal inside the bottle charged by the brand’s “master energist” Louise Mita. “I was worried it would alienate too many people who were just not into the subject, even though I had the sense the world was shifting,” recalls Sewell.
That doubt has faded in the face of growing consumer interest and a wave of entrants to the spiritual fragrance market.
— Read more in Is spirituality fragrance’s next gold mine? at Vogue Business.
Greater control of the design and refinement of its fragrances
Unilever is investing €100m to scale up its fragrance design and creation capabilities in-house.
The British consumer goods company said the move will give it greater control of the design and refinement of its fragrances, providing the business with the “agility to identify and respond to fragrance trends”.
Unilever’s fragrance house will be powered by the latest digital product development and AI technologies, with neuroscience techniques used to understand how fragrance impacts mood and measurably improves emotional wellbeing.
It is recruiting expert perfumers from the UK, US and India to work across its global portfolio of brands.
— Read more in Unilever invests €100 million to build ‘world-class’ fragrance house at Cosmetics Business.
Once upon a time in France
A spot for the limited edition snow-dusted holiday bottle of Chanel No. 5.
Beds full of scented flowers and shrubs
On the levels below, clipped box, hydrangeas and laurel hedges add structure to beds full of scented flowers and shrubs including lily of the valley, peonies, lilac, osmanthus, sarcococca and tuberose “which smells divine and we use a lot in our scents, including our new release Bukhara”. A palette of pinks, purples and whites are cut with lots of glossy dark green. A winding gravel path disappears into a backdrop of trees, increasing the sense of space.
— Read more in Inside a perfumer’s paradise garden in Regent’s Park: Ormonde Jayne’s Linda Pilkington has brought the exotic scents she bottles to a theatrical London landscape at Financial Times.