A quick spot for Acqua di Parma Mandarino di Sicilia, followed by (below the jump) another for Mandarino Millesimato 2022.
Salon scents
Niche perfumes, or what Chinese shoppers refer to as “salon scents,” are having a moment as younger consumers look to stand out from the crowd.
Even though global players such as Chanel, Dior and Hermès still dominate the market, niche perfume brands such as Documents and To Summer have captured a new crop of shoppers who crave scents that reflect Chinese traditional culture, which is in sync with fashion trends like New Chinese style.
— Read more in Niche Perfume Brands Are Capturing Chinese Shoppers with Scents That Create a ‘Persona’ at Women's Wear Daily via Yahoo.
Delicate floral motifs
Flowers are present in medicines, rituals, and daily prayers. They are everywhere depicted in religious imagery. They are etched or inlaid in the stones of great monuments, like the Taj Mahal, whose postcard views deprive you of what anyone who has seen it firsthand knows. That is, how abundantly the marble tomb is inlaid with delicate floral motifs, stone images depicting a minimum of 23 different flower species symbolizing, among other things, the four cardinal directions, the five senses, and the six divine attributes of God.
— Read more in The Private Life of Perfume: An epic pilgrimage along India’s jasmine trail at Town & Country.
You can feel it in the air
Tom Hardy, the new face of Jo Malone Cypress & Grapevine.
Giving names to odors
Researchers have discovered that giving names to odors not only affects our perception of them but how they are processed in our primary olfactory cortex, the area of our brains related to our sense of smell.
Participants were given minty and citrusy odors to sniff, which had been labeled with two words; for example, mint-menthol or eucalyptus-menthol. While sniffing, participants were scanned using an ultrahigh-field (7-tesla) functional MRI (fMRI) machine.
— Read more in Naming Scents: How Labels Shape Our Perception of Odors at Neuroscience News.