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The fascination with Joy [Milne] is of course attributable to the fact that she can smell the way she can, but it is heightened by the fact that no one knows why. She is hyperosmic by any reasonable definition, but hyperosmia has been the object of so little serious scientific investigation — the smell taboo in action, no doubt, at least in part — that it lacks even a set of agreed-upon definitional criteria.
— Read more in The Woman Who Could Smell Parkinson’s at The New York Times.
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They might come in refillable glass bottles and contain higher concentrations of fragrance oils – in some cases up to 40 per cent. Most use high-quality natural ingredients that are too unruly – and costly – for mass production. Their limited quantities, meanwhile, lack economies of scale. In a category growing at one of the fastest rates in the beauty industry – the global perfume market is set to reach $69bn by 2030 – the niche fragrance is the leader, expected to expand at a compound annual growth rate of 13.2 per cent.
— Read more in Why has perfume become so expensive?: The rise of the £250 scent at Financial Times.
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A quick spot for Flower By Kenzo La Récolte Parisienne.
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Just in time for Father’s Day, PEPSI® is introducing “SMOKED A Grilling Inspired COLAogne” in collaboration with Chef Bobby Flay. The fragrance, “SMOKED,” is the world’s first-ever COLAogne, designed to evoke the unmistakable scent combination of Pepsi and a flame-fired grill.
— Find out how to win a bottle in Pepsi and Bobby Flay Introduce Smoked, A Grilling Inspired Fragrance, The World's First-Ever "COLA"OGNE" at BevNet.
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Earlier this season, the Minnesota Twins revived their offense with the good luck charm of a summer sausage. But the New York Yankees' pitching staff has benefited all season from its own talismans, ones that are far more pleasant — especially in terms of aroma — with no concerns about rotting or spoilage.
Candles have taken over the Yankees' clubhouse this season, as reported by Sports Illustrated's Stephanie Apstein. Scents such as butterscotch, citrus and bamboo fill the air in the locker room, thanks to the team's starting pitchers.
— Read more in Yankees pitchers' enthusiasm for scented candles is carrying the aroma of success at Yahoo Sports.