A spot for Marc Jacobs Daisy Wild.
The rapid perception of faces
In previous studies, we already showed that the rapid perception of faces, which are highly relevant visual inputs for infants, is shaped by another highly salient sensory signal for them, the mother’s body odor.
To do that, we relied on electroencephalography (EEG) and measured a face-selective neural response that is enhanced by the presence of the mother’s odor in the 4-month-old brain.
— Read more in Infants Use Mom’s Scent to Recognize Faces at Neuroscience News.
The Dandy
A one minute+ animation for Penhaligon's The Dandy.
A deep feeling of satisfaction
I don’t see fragrance as something intellectual—all I hope for is that the perfumes I compose provoke emotions and give someone a deep feeling of satisfaction and uniqueness. Fragrances are a way of amplifying one’s sense of presence. That to me is the magic of perfume. It’s a way of communicating—choose your fragrance based on what you want to say.
— Perfumer Aurélien Guichard, quoted in Ways of Smelling with MATIERE PREMIERE at 032c.
Let me show you the light
The spot for Louis Vuitton LV Lovers.