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But researchers in Germany who had men sniff women’s body odour found no compelling evidence that it was more attractive when the women were at their most fertile. And they saw no variations in the odour’s chemical makeup linked to peak fertility.
— Read more in Men may not be more attracted to scent of fertile women, study says at The Guardian.
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Gen Z consumers are becoming more engaged in fragrance, with TikTok driving 66% of their fragrance purchases, according to Circana.
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users.
[...] According to Circana's 2023 Consumer Fragrance Study, 73% of Gen Z wear fragrance at least three times per week, which is up +5 percentage points compared to the prior year.
— Read more in TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance at Perfumer & Flavorist.
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Shares in the world’s largest luxury group LVMH fell on Wednesday after its second-quarter sales came in below analyst consensus on Tuesday.
LVMH shares were last down by 3.86% at 2:02 p.m. London time. Other luxury sector stocks, including Gucci-owner Kering which is set to report earnings on Wednesday, also retreated.
— Read more in World’s largest luxury group LVMH slumps 4% after second-quarter revenue miss at CNBC.
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Perfumer Fabrice Pellegrin talks about Sogno in Rosso, from the new Valentino Anatomy of Dreams collection.
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Department stores are at a transition point. After years of ups and downs in retail post-Covid, these retail giants are contending with how to succeed in the new normal. Macy’s is no exception. When Tony Spring assumed the role of CEO of Macy’s, Inc. in February, he announced that Macy’s would pursue luxury as a main pillar moving forward. And fragrance, along with beauty more broadly, is a particularly useful sector to court luxury consumers at a large scale.
— Read more in With department stores in transition, Macy’s puts the focus on fragrance at Glossy.