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The researchers found that C. elegans can sense the odor of pathogens and get its intestinal cells ready to withstand the impending attack.
This discovery raises an intriguing question – Is there actually a smell coming off of pathogens that we can pick up on and help us fight off an infection?
— Read more in Is it possible to smell pathogens and fight them before an infection? at Earth.com.
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These launches speak to fragrance’s growing power as both a revenue stream and a marketing tool. According to data analyst firm Circana, fragrance represents the fastest-growing prestige beauty category this year thus far, with dollar sales up 12% in the first half of 2024 versus the same period in 2023. But they are also a response to an evolving perfume audience that is hungry for more offbeat fragrances — should those launches pass muster with their discerning noses, that is.
— Read more in Why companies from Cirque du Soleil to Esquire are launching perfume at Glossy.
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Hellmann’s has partnered with Tennessee Titans quarterback Will Levis to release Will Levis No. 8, a fragrance based on the smell of Hellmann’s signature product. The just-released scent combines hints of tart lemon, coffee, musk, vanilla, and something the company is calling “mayonnaise accord.”
— Read more in Hellman’s Is Releasing a… Mayo-Inspired Fragrance? at Food & Wine.
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Not quite as funny as it used to be, but perhaps comforting all the same? The Old Spice Man, back again, x 3.
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Channing Tatum for Versace Eros Energy.