A spot for Etat Libre d’Orange Story of Your Life.
An anticompetitive ruse
“Revlon asks the court to accept that tale as the only possible explanation for why Ms. Spears decided to reject Revlon in favor of GBB,” the company’s lawyers write. “Revlon’s motion is more accurately an anticompetitive ruse to damage a competitor because Revlon, weakened in the market by its recent bankruptcy, cannot compete fairly with GBB, and seeks to frustrate GBB’s transition of Britney Brands, at the same time, sending a warning about future competition from an international rival that poses a growing threat to Revlon’s market share.”
— From the latest filing in the lawsuit Revlon filed against Give Back Beauty over the Britney Spears account. Read more in Britney Spears Perfume Lawsuit: Rival Blasts Revlon Accusations as ‘Vindictive’ and ‘Anticompetitive’ at Billboard.
Daring violet
A quick spot for Parfums de Marly Palatine.
Bravo Donatella!
One outfit had an oversized bottle reimagined as a perspex clutch, others featured colourful mules and slingbacks where the shoe heel took the form of a Bright Crystal bottle. Extending the trend to tie mini keyrings and charms on almost everything, another model wore a version of Versace’s Yellow Diamond perfume attached to a bracelet.
The playful additions were the perfect accompaniment for the slinky slip dresses and zig-zag prints, but they also served another purpose: A useful tool to highlight the fashion house has just launched a brand new version of the perfume. Bravo Donatella!
— Read more in Versace turns popular perfume into bags and heels for S/S25 at MindFood.
Rousteing stuck with his "don’t-mess-with-me" strong shoulder silhouette that has defined his 13-year career at Balmain but nods to the new beauty era were in evidence everywhere.
Accessories, like the footwear and hardware, took inspiration from Balmain’s newly launched Les Éternels fragrance bottles, which feature a glossy, ridged texture and models carried perfume bottles down the runway.
— Read more in Balmain puts beauty on the catwalk at Paris Fashion Week ahead of Balmain Beauty launch at The Industry.
A blend of carefully selected roses
During Nero’s reign in the 1st century B.C., trade routes expanded, making the transportation of scented oils cheaper and faster. As a result, shops selling perfumes multiplied across Rome.
The most sought-after scent of the time was ‘rhodium,’ a blend of carefully selected roses. This perfume became synonymous with Nero’s reign. Another popular scent, ‘foliatum,’ made from Roman roses, was a lighter alternative to rhodium.
— Read more in Historical scents revived: Nero’s signature perfume recreated at Türkiye Today.