Sephora’s success was not foretold. Indeed, a 1998 New York Times article posed these questions about the store-in-process: “Will women buy as many products if they are not heavily pushed by sales clerks? Will customers appreciate the freedom to wander and try things out at whim?”
The answers, of course, were yes and yes.
— Read more in Opinion: Shopping for perfume is returning to its roots at CNN.
Sephora has drastically changed the way people shop for fragrances in its stores, and it’s blaming store thefts for it.
Sephora told CNN that it has removed all fragrances – which it said are among the most targeted items for theft – from stores shelves and displays and replaced them with fragrance tester bottles.
— Read more in Sephora has locked up all its perfume. It says too many people were stealing.
From Sephora's house brand, the Wild Wishes soap set: "The Lagoon Bar Soap is an aquatic blend of blue waterfalls, giving you a fresh reboot, and it is also dermatologically tested. The Mango Bar Soap is a luscious and juicy soap with notes of mango to give you contagious energy. The Cotton Flower Bar Soap contains notes of cotton flower that wraps you in a veil of silky softness, and it is also dermatologically tested. The Monoï Bar Soap is inspired by the Monoï and hot sand—anytime of the year, the most unforgettable summers come rushing back." Four 100g bars, $14.
The Pop Fizz candle from Sephora: "This candle has notes of blood orange, red currant, and creamy sandalwood that will leave a delicious zest to your space." $18 for 226g.
Has anyone tried Sephora's Melting Shower Jelly collection? Shown is Surprise Flowers ("The scent of flowers in their natural state, this shower gel features the scent of a genuine bouquet of freshly cut flowers—with peonies and sweet peas—bringing with it the authentic green and aquatic notes of florist shops"), $10 for 250 ml.