Posted by Robin on 29 Comments
About a dozen teen protesters briefly shut down the Abercrombie & Fitch store on Market Street in San Francisco on Tuesday afternoon. Their unlikely cause: the retailer’s practice of perfuming the air in its stores, which the protesters charge could harm customers and employees.
— From Green Teens Get 'Fierce' at A&F at The Bay Citizen.
Posted by Robin on 11 Comments
It has a pleasant, showery smell. It’s not offensive and it’s not overpowering. It’s a light scent.
— The executive director of the Middlesex County Utilities Authority in New Jersey, on efforts to combat the smell of garbage at the Middlesex County Landfill using perfume. Read more at Middlesex County attempts to neutralize landfill odors using fragrant spray trucks at the Star-Ledger.
Posted by Robin on 8 Comments
The city Department of Environmental Protection is using a perfume-like chemical spray to mask a fetid stench likely emanating from a waste treatment plant.
Officials hoped the citrus-scented spray would prevent a fireworks display in Astoria Park from turning into a putrid jubilee.
— From New York using perfume spray to cover stench in Astoria, likely caused by wastewater treatment plant at Daily News.
Posted by Robin on 11 Comments
Scenting an entire building is the latest ambition in a growing business that has, for years, gone unnoticed by most consumers. Roger Bensinger, executive vice-president for scent marketing company Prolitec, estimates there are now 20 companies worldwide specializing in ambient scent-marketing and dispersion technology. While many of these companies are privately held, industry executives value the business at roughly between $80 million and $100 million.
— From Scent Branding Sweeps the Fragrance Industry, a nice summary of the latest trends in the scent marketing field, at Business Week.
Posted by Robin on 8 Comments
There's something in the air along a busy local road, and for once, it's not just exhaust fumes: It's the smell of grilled steak, courtesy of what appears to be the nation's first-ever scented highway billboard.
The Bloom grocery chain, part of Salisbury, N.C.-based Food Lion, is aiming to catch shoppers by the nose by wafting black pepper and charcoal smells from the base of a sign along River Highway (N.C. 150) in Mooresville.
— Read more at N.C. sign reaches out to noses on the road at The Sun News. Many thanks to Aimee for the link!