In two separate experiments, researchers were able to influence participants' behavior by exposing them to "cleanliness" in the form of a common cleaning agent's odor — in this case, citrus-scented Windex. It turned out that people who sat in a room spritzed with Windex were more likely to act fairly and charitably than those sniffing unscented air.
— From Do 'Clean' Smells Encourage Clean Behavior? at Time, where you'll also find a series of short articles about fragrance, The World of Smell.