Dr. Dalton and her team found that with repeated exposure, the women’s ability to detect the odors improved 100,000-fold: the women were able to detect the odor at a concentration 1/100,000th of the concentration they needed at the beginning of the study.
But the male subjects, on average, showed no improvement at all in their ability to detect the odor.
— Read more at Why Stinky Socks May Bother Women More Than Men at The New York Times.