In the past, shopping for a new cologne meant wading through department store kiosks with salespeople trying to sell you the latest “sport” iteration of an established classic. The groundwork for something different began bubbling 15 to 20 years ago with a surge in the prominence of niche fragrance houses, a stark departure from the mass-produced fumes that once dominated the market.
— Read more in The 9 Coolest Cologne Stores in N.Y.C. at Robb Report.