The Williamsburg neighborhood of Brooklyn is known as an epicenter of street fashion and new indie music. However, its atmosphere of somewhat judgmental coolness can wear thin after a while. Fortunately, the “unisex apothecary” called Miomia is located a few blocks away from the relentlessly hip fashion parade of the downtown area, on a quieter block with its own charms. Miomia is a sunny storefront with white shelving and blond-wood floors, the kind of shop where you’re greeted by a friendly dog. While you peruse the shelves, you’ll notice a steady stream of neighbors and regular customers stopping by to re-stock their favorite products, purchase a gift, or just say hello.
Most of Miomia’s fragrance offerings are displayed on a wall to the right-hand side of the shop’s interior. If you browse the rest of the space, you’ll also see hard-to-find product lines such as Cutler haircare, McBride Beauty, lipsticks by Julie Hewett, and matte nail polishes from KO Cosmetics. Featured skincare brands include cult classics both old (Mario Badescu) and new (Embryolisse, reportedly a treasured secret of makeup artists). There’s also a well-edited group of grooming products geared towards men…
