Starting this fall, Sephora will be creating “store-in-store” fragrance and cosmetic counters at JC Penny:
The departments are expected to be substantial — 1,500 to 1,800 square feet — and will carry many of the brands that are sold at Sephora. Sephora carries more than 250 prestige brands, from high-end hair products from Frédéric Fekkai to lipsticks by Clinique, Lorac and Stila…