The “Exhilarated Room” is a funhouse of crystalline mirrors, like Superman’s Fortress of Solitude, dotted with flower-like patterns and accompanied by the putrid odor of what’s described to me as “Blooming Peony and Cherry.”

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The museum is not a museum at all. It is an elaborate, walk-through advertisement for Glade products, complete with some very attentive brand ambassadors dressed in costume. But the marketing aspect has not stopped visitors from standing in a line that snakes around a luxury mall.

— Jared Keller of the Smithsonian ("Fear and Loathing at the Museum of Feelings") and Katie Rogers of The New York Times ("Selfies and a Sales Pitch at the Museum of Feelings") are not amused by Glade's popup museum in New York City.