iPerfumer for iPhone, iTouch

Posted by Robin on 24 June 2010 24 Comments

Fragrance house Givaudan has designed a free iPhone application designed to help consumers navigate the perfume market both in-store and online. The company has used information from its Miriad 2.0, winner of this year’s FiFi Technological Breakthrough of the Year for Fragrance for Fragrance Creation & Formulation, to create a database of over 4,000 prestige fragrances to form the consumer guide in the iPerfumer.

— Read more at Givaudan unveils perfume i-Phone app at Cosmetics Business. iPerfumer can be found now in the App Store at iTunes.

It’s not a photograph

Posted by Robin on 9 March 2009 9 Comments

The flavorists don't necessarily want to replicate the aroma. For example, if a fruit has a strong sulfur taste, they may try to eliminate that while preserving desirable characteristics.

[...] "When you're creating a flavor it's not a photograph," [Dawn] Streich said. "It's like an artists' rendition of what they see."

— From Looking for a Lemon 'Wow' -- International flavorists converge on UCR citrus groves at The Press-Enterprise, about a group of Givaudan flavorists smelling and tasting citrus at a grove owned by the University of California, Riverside.

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iPerfumer for iPhone, iTouch

It’s not a photograph