Now Smell This

a blog about perfume

Menu ▼
Browsing by tag: givaudan

A prospective class action

Posted by on 5 Comments

A prospective class action filed in a New Jersey, US court last week has become the latest case mounted against fragrance giants Givaudan, Firmenich, International Flavors & Fragrances (IFF) and Symrise.

The lawsuits follow the announcement of investigations by antitrust authorities in Switzerland, Europe, the UK and the US into suspected pricing collusion earlier this year.

— Read more in Lawsuits mount against Givaudan, Firmenich, IFF and Symrise amid fragrance antitrust investigation at Cosmetics Business.

Hammered

Posted by on Leave a Comment

Shares in Givaudan and Symrise were hammered today after the Swiss antitrust agency named them as part of a quartet of companies in the crosshairs of international competition watchdogs.

Swiss competition commission COMCO said its probe was targeting market leaders Givaudan, domestic rival Firmenich, which is merging with Dutch chemicals group DSM, US-based International Flavors & Fragrances and Germany's Symrise.

— Read more in Switzerland joins global cartel probe into $5-billion fragrance market at RTE, or see Fragrance firms hit by price cartel probe at AFP via Yahoo.

The spontaneous olfactory connection with colour

Posted by on Leave a Comment

Givaudan’s Myrissi offers an artificial intelligence (AI)-powered method of translating fragrance into colour patterns to help market fragrance to consumers via e-commerce without them having to actually smell the scent.

The Myrissi algorithm has been combined with Givaudan’s 35-plus years of neuroscience research to deepen the understanding of consumers’ emotional mechanisms.

It is claimed to decode the spontaneous olfactory connection with colour, modelled on a database of more than 25,000 consumer tests.

Read more in Fragrance makers step-up digital scent design tools for consumer communication at Cosmetics Business.

Bravo

Posted by on 7 Comments

From Givaudan, a 4 1/2 minute tribute to perfumer Olivier Gillotin, who won the Lifetime Achievement Perfumer Award from the American Society of Perfumery this year. Includes footage of Shalimar Alpacas, his farm in Warwick, New York.

Flavor and fragrance corner

Posted by on Leave a Comment

But the news from the industry’s flavor and fragrance corner is different. At two leading players—Givaudan and Symrise—both sales and earnings were up, and sales fell only modestly at International Flavors & Fragrances. It turns out that demand for the consumer products their ingredients go into has held up during the pandemic—and in many cases has even grown.

— Don't forget this does not necessarily relate to perfume sales; these companies fragrance and flavor just about anything with a smell or a taste, including all those bleach wipes and hand sanitizers. Read more in Flavor and fragrance firms dodge pandemic sales blow at Chemical & Engineering News.

Back to Top

Home
Archives
About Now Smell This :: Privacy Policy
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Books

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z