“Fragrances sized under one ounce are selling at three-times the rate of the total fragrance market,” said Jacquelyn Wenskus, fragrance analyst at Circana. That pace is continuing from last year for the category, the firm noted.

“Fragrances under one ounce cost a fraction of the price, about a third of the price of larger size, so these appeal to the consumer that is being cautious with her money but still looking to treat themselves,” she said.

— Read more in How we’re buying perfume could signal how we’re feeling about the economy at CNN.

Global sales of high-end fragrances started growing significantly during the pandemic and have been on the rise ever since, which seemed to surprise even fragrance players: “We initially thought, ‘OK, this is just pent-up demand,’ but we’ve seen it continue for approximately three years. As we’ve started to understand the consumer growth, what we’re finding is there are a lot of new consumers” shared Inter Parfum’s CFO in an interview with Business of Fashion.

— Read more in Fragrance Players Enjoy Double-Digit Growth, Driven By Demand For Premium Labels at Forbes.

As traditional oud fragrances and international scents compete to be the top pick of perfume enthusiasts, we delve into the hidden formula behind the most sought-after perfumes in the region.

From setting aside dedicated budgets to always looking for exclusive scents, perfume consumers have created such a high demand in the region that, according to market projections, the fragrance industry in the Middle East is expected to attain a market value of $4.4 billion by 2027. Saudi Arabia and the UAE emerge as the dominant players, constituting the two major markets for perfumes and fragrances in the region.

— Read more in Scented Stories: Decoding the fragrance trends in the Middle East at Zawya.

And in fact, what consumers are doing, [they're] spraying more, especially Gen Z, who use fragrances not [only] on their skins, they use fragrances on their clothes and outfits. So they spray much more, and it's shortening the lifespan of the usage of the product. So that's what explains, in fact, this boom, both in volume and in value behind this market.

— Read more in It's not just beauty. Fragrance is ‘booming in the US,’ Coty CEO says at Yahoo! Finance.