Fragrance sales fell by 15 per cent in October alone, with an overall decrease of 12 per cent when compared to the ten-month period in 2008.
— From Sales of prestige beauty products continue to fall at Cosmetics Design.
Consumers understand this reality
Ann Gottlieb, founder of Ann Gottlieb Associates, concurred. Addressing issues in the U.S. market, she said, “We’re not offering fragrance that inspires and is beautiful and as magnificent as it used to be.” Consumers understand this reality, she said, and take their money elsewhere. Gottlieb added that, “We have abandoned the majority of the market in favor of targeting a 25-and-under consumer. Older consumers feel somewhat neglected.” Meanwhile, she explained, “Younger consumers are not particularly loyal.”
— From CEW Fragrance Rainmakers: Creating Scent Success in a Crisis at GCI Magazine.
Shop til you drop
According to market research company The NPD Group, Inc., its annual survey of consumers’ holiday spending intentions shows one in five (19%) consumers told NPD “they plan to buy fragrance” as a gift this upcoming holiday season, a two point increase from last year.
— From Fragrance On the Rise for Holiday 2009 at Happi.
Forget the lipstick index
Forget the lipstick index as economic indicator; in this recession, the most successful downturn beauty product is proving to be fragrance. While much of the luxury business has struggled over the past year, a number of high-end perfume businesses have been spritzing their way to success.
— From Luxury perfume houses are expanding at the Financial Times.
One drop
The Fragrance Foundation is planning a unified, multi-media ad campaign to encourage women who already use perfume occasionally to use it more often. The new effort to reverse years of faltering perfume sales will start in January…