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Browsing by tag: firmenich

Providing a flowering crop for a sustained period of time

Posted by Robin on 17 December 2021 6 Comments

“It’s a flower that flourishes for seven to ten days a year, once a year. But to extract from it takes two to three months, so you don’t have enough biomass to make the essential oil to create a natural compound of lily of the valley to use in perfume,” says Dreyfus.

Perfumes have, therefore, only ever contained synthetic reconstructions of lily of the valley. In its vertical farm, Jungle can stagger the flourishing period of different plants, providing a flowering crop for a sustained period of time.

“The extracts have already been sold and they’re being tested as we speak in a perfume recipe,” Dreyfus says.

— That's Gilles Dreyfus, founder of French vertical farming company Jungle. Jungle is collaborating with Swiss fragrance house Firmenich to grow flowers for perfume. Read more in Vertical farming wants to save perfume from climate change at Sifted. (More: Firmenich puts faith in vertical farming with Jungle partnership at Cosmetics Business; Firmenich Announces Sustainable Innovation Partnership with Jungle: Launches World First with Muguet Firgood at PR Newswire.)

Crafting nature

Posted by Robin on 12 February 2020 Leave a Comment

A spot about Flower Gems of India, a sustainable farming initiative from Bvlgari + Firmenich in Tamil Nadu.

Green mandarin & cardamom

Posted by Robin on 25 May 2019 Leave a Comment

Two spots from Firmenich Naturals. The first is on green mandarin from Brazil (with perfumer Amandine Clerc Marie), followed by (below the jump) cardamom from Guatemala (with perfumer Frank Voelkl).

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A magical product

Posted by Robin on 17 January 2018 2 Comments

A short spot from Firmenich Naturals on sourcing vanilla from Madagascar.

The road to patchouli

Posted by Robin on 11 January 2018 7 Comments

Videos from Givaudan (just below; including short appearance by perfumer Jacques Huclier) and Firmenich Naturals (below the jump) on sourcing initiatives with patchouli farming communities in Indonesia and Malaysia.

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