From Moon Oral Beauty, Hello Kitty Strawberry Mint Toothpaste. "Packed with sweetness and smile-friendly antioxidants, the pastel pink toothpaste is infused with Ethically Sourced Mica (polishes teeth) and Coconut Oil (reduces bad bacteria and neutralizes breath) - making this gentle, natural toothpaste safe for fans of all ages." Fluoride-free, $12.99 for 119g at Moon, where you'll also find the matching Electric Toothbrush ($79.99).
The daily lemming
Boka's limited edition Cherry Blossom toothpaste is already sold out on their website, but you can still pick up a tube at Amazon: "Experience a unique twist on oral care with our enchanting cherry blossom flavor that provides a delightful and refreshing brushing experience, moving away from the conventional mint taste. Crafted with nature's finest ingredients, its an ideal choice for health-conscious individuals seeking a harmonious blend of taste and dental wellness." $12.99 for 113g.
The daily lemming
More toothpaste, really? From Swedish brand Selahatin, my eye is on Of Course I Still Luv You: "Capturing the inherent romantic and intimate essence of Selahatin, Of Course I Still Luv You is a tribute to hope and fidelity. Under a spell of citrusy verbena and bergamot, draped in exotic and mysterious cardamom and a holy union between woody pine and aromatic juniper, a picturesque tale of young innocent love and spring blossoms." Shouldn't your toothpaste be a tribute to hope and fidelity? €22 for 65 ml. (I think Saks had this brand at one time but I'm not sure it's distributed in the US at the moment.)
The daily lemming
Speaking of toothpaste, new from Marvis: the Garden Collection, with three flavors, all with fluoride. "Sinuous Lily [shown above left] won’t purify your soul. But thanks to its perfect fusion of a white bouquet of lilies and the freshness of peppermint, for sure it will purify your mouth", "Don’t be fooled by the fine-fragrances-inspired look. Kissing Rose [shown above center] is a delicate bomb. Enjoy the floral encounter between the notes of Bulgarian Rose and a fresh hint of mint", and Dreamy Osmanthus [shown above right], "If mouth-perfume existed, this would be your favorite fragrance. Discover how the essence of Osmanthus flower intertwines with waves of classic Italian emerald peppermint and sweet spearmint." In 75 ml each. I have not seen these in the US as of yet, but you can find them in the UK at John Bell & Croyden for £7.50 a pop. Also, if you shop around, you can still find the Tea Collection in the US, and there's a Sweet & Sour Rhubarb [not shown; "Infused with a sweet, sour & delicious rhubarb flavour plus classic mint"] that I did not even know about, currently about $9 at Fragrancenet.
This tastes too blue
At 25, [Kristoffer] Vural suffered a stroke that left him paralyzed for a year. [...] In addition to a loss of mobility, Vural’s stroke also resulted in a stranger, more mysterious change: His sense of taste and smell heightened. As a result, brushing his teeth became nearly unbearable. “[Toothpaste] tasted too synthetic, too chemical, too strong,” he explains.
Vural also developed synesthesia, a condition that allows him to experience taste and smell as colors. “I remember when it started, I was just like, ‘Oh, this tastes too blue, it should taste more red.’ And people were looking at me like I was crazy.”
Read more in Selahatin, Rick Owens' Favorite Toothpaste Brand, Makes Perfume For Your Mouth at High Snobiety.