Three spots (two are below the jump) for Chanel’s No. 5 jewelry collection (see here, here, here). You can find more at Chanel’s YouTube page.
Chanel Factory 5
A spot for the Chanel Factory 5 collection.
The daily lemming
Two of the items from the limited edition, 17-piece Chanel Factory 5 collection, due to launch on the 29th of this month: at left, the body oil, and at right, the body cream. There is also a paint can with individual shower gel pods, a paint can with scented bath tablets, and a squeezable packet (it looks like a refill) of the body lotion. Why this packaging? "Through this concept, we want to return to the creation process of the first N°5 packaging. At the time, it was a simple laboratory bottle, a functional object that became luxurious and iconic. There was already this notion of transforming a common, ultra-functional object into a precious one. Chanel Factory 5 celebrates this approach, this step to the side, in its own way.” (I have not yet seen prices anywhere, but there will also be Chanel Factory 5 pop-up shops in selected cities.)
A century of celebrity, part 2
Yale professor Laurie Santos (of Happiness Lab) talks about celebrity, for Chanel No. 5.