A little funny from Axe.
Like Febreze, or a bad reputation
And then, in 2002, Axe arrived. A body spray meant to split the difference between deodorant and cologne, Axe bulldozed the senses with a fragrance so strong it seemed to precede the bodies it clung to — like Febreze, or a bad reputation. Almost 20 years later, it hasn’t managed to shake its association with the scent of middle school.
— Read more in The pungent legacy of Axe Body Spray: For a generation of teens, the fragrance and its iconic ads upheld a bygone image of masculinity at Vox.
Find your magic
Shaun, and below the jump, Tom, for Axe Daily Fragrance. In French.
Who needs a six pack
Axe tries out "a broader vision of masculinity" with their latest ad campaign.* Hat tip to Jessica!
*Quote via Axe ditches ‘The Axe Effect’ and grows up at CreativeReview.
Make love not war
The latest promo from Axe, for their new fragrance, Axe Peace. You can read more about the campaign at Axe, Switching Gears, Strikes a More Earnest Tone at the New York Times.