A special edition of Acqua di Parma Lily of the Valley for Valentine's Day: "An artistic combination of two olfactive sensations where the lively and powerful scent of Lily of the Valley is enhanced by vibrant and luminous citrus notes. An ode from the Lily of the Valley to the Italian sun, this Valentine's Day special edition celebrates romance where fragrance becomes poetry. Adorned with a paper charm and a love message sealed with a golden wax, the fragrance bottle becomes a poetic love letter embodying the perfect expression of scent and love at first bloom." £212 for 100 ml at Acqua di Parma in the UK.

From Acqua di Parma, a special edition of Mirto di Panarea in collaboration with Italian clothing brand forte_forte: "Inspired by Panarea, an island suspended in time, the fragrance is an ode to the wild spirit of the Mediterranean shrub. The forte_forte loves Acqua di Parma special edition Mirto di Panarea puts a spring in your step with a wonderful sensory celebration of prints, colours, textures, and scent. Adorned with flutters of butterflies and flowers, a crochet emblem, and a playful scoubidou bracelet, this all-Italian collaborative edition is a joyous experience of rebirth and freedom." 100 ml for $225 CAD at Holt Renfrew. There is also a matching candle for $113.