British niche line Floris has introduced Purple Mémoire, a new unisex fragrance.

Distant memories forgone to time, and faint sensations of summer bring to light the beauty of Purple Mémoire. A homage to the English charm of Ivy Lodge, family home of Mary Anne Floris and James R.D. Bodenham for over 50 years from the late 1800’s. Ivy Lodge was a union of love and devotion encapsulated by sprawling gardens at harmony with nature, sprays of tranquil lavender swaying in the gently breeze, and lined by treasured herb gardens of coriander. Its fragrant aroma ready to greet you ahead of your arrival to ‘Dear Old Ivy Lodge’.

Purple Mémoire is a sophisticated scent opening with fresh top notes of aromatic lavender, bergamot, mandarin and just a hint of coriander. The soft floral heart unfolds with calming lavender and warm jasmine, with rich white flower notes, green cyclamen and smooth orris. A sensual base of amber, creamy sandalwood, rich labdanum and powdery musk layered with the comforting notes of vanilla and tonka bean bring the fragrance to a smooth close.

Additional notes include violet, ylang ylang and cacao.

Floris London Purple Mémoire is available in 10, 50 and 100 ml Eau de Parfum ($45 - $270).

(via florislondon)

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