Giorgio Armani will launch Haute Couture en Jeu, the latest limited edition fragrance in the Les Éditions Couture series in the Armani Privé fragrance range.
The Armani/Privé collection, Les Éditions Couture, encapsulates the ultimate refinement of the Giorgio Armani aesthetic. Drawing inspiration from the Eastern cultures, Mr. Armani embraces the palm as a captivating symbol within this new olfaction —a tribute to an exotic garden, where verdant landscapes and the vibrant hues of nature converge.
I will update with notes when I can.
Armani Privé Haute Couture en Jeu will be available in 100 ml Eau de Parfum.
(via lanecrawford.com.hk)
Update: the description from Holt Renfrew, where the fragrance is $800 CAD...
In 2024, Giorgio Armani unveils the latest Armani/Privé Haute Couture edition scent inspired from the Giorgio Armani Privé 2024 collection, “Haute Couture En Jeu”, captures a journey from West to East, infused with an elegant charm.
Opening with bright bergamot and basil, it blends into Isparta rose, geranium, and iris, rounded by warm musk and cedarwood. Encased in a pink flacon with a palm motif and pearlescent details, this fragrance is a timeless statement of elegance and refined beauty.
Fantastic bottle.
It really is!! I would not mind owning one.
Such a gorgeous bottle.
Yes.
Pink! Excellent. But what does it smell like? Hopefully they have put the same level of design chops and attention to detail into the juice…
It’s not on their website yet. There are “collections” devoted to Arabian sensibilities (Oud, pictures of sand) and Chinese taste (tea yulong, Chinese temple sandalwood incense which might be nice, actually) but no pink bottle Privee whatever. The marketing people are selling vapor wear perfume. Which is actually kind of funny, isn’t it? The idea of this perfume might be so much better than the actual perfume that they are doing the marketing without actually selling the perfume…