Louis Vuitton will launch LVERS,* the brand's first fragrance made in collaboration with their creative director of menswear, Pharrell Williams.
LVERS was inspired by sunlight and photosynthesis, and revolves around galbanum. Other notes for the woody fragrance include bergamot, ginger, cedar and sandalwood. It was developed by perfumer Jacques Cavallier Belletrud along with his daughter Camille.
Louis Vuitton LVERS will be available in 100 ml Eau de Parfum, $320, and possibly other sizes as well.
(via vogue, ad-italia.it)
* "With his signature playfulness, Williams also reimagined “LV” as “LVovers,” a clever nod to his home state’s slogan, “Virginia Is for Lovers.” This innovative twist captures the essence of the collection, inviting wearers to embrace a love for life, exquisite details and exciting adventures." See Luxury Takes Center Stage | The Louis Vuitton Pharrell Williams Collection at Iconic Life. Update: note that the brand is referring to the fragrance as "LV Lovers".
So is this part of their “men’s” perfume collection? Not that it makes any difference, a good scent is a good one but just curious. 🤔
No, they don’t separate that way at all so far as I know. I think they mostly want to publicize Pharrell Williams’ involvement 🙂
Thanks! I will very likely be sniffing this one. Photosynthesis sounds like fun.
Don’t know if you will see this but I stand corrected…the advert says it is a men’s perfume.
Love the trunk.