British department store Liberty London has launched LBTY, a new collection of five fragrances named for the store's fabric prints: Adelphi Sun, Liberty Maze, Tudor, Wild Rosinda and Zephirine.

Adelphi Sun ~ "Bursting with botanical lushness, legendary perfumer Hamid Merati-Kashani expresses the prints' hand-drawn paisley rainforest of tropical palms, feathery leaves and fern fronds through a blend of fresh green notes with bursts of radiant citrus and a drizzle of honeyed floral nectar." // “This fragrance was intended for a person that is not a typical fragrance wearer, but someone who appreciates fragrance and wants something that stands out from the rest. I created a fragrance which has a bright opening note of grapefruit, but was enveloped in florals like jasmine, which to me make this scent timeless and elegant.” – Hamid Merati-Kashani, Perfumer. Additional notes include cardamom, golden fern, linden, narcissus, sandalwood, boxwood and ambrox.

Liberty Maze ~ "Take a stroll through the leafy trail of Liberty’s heritage Orchard print and meander through a picturesque artist’s garden in 1970s springtime. As you soak up this crisp and tranquil citrus scent, clusters of blossoming jasmine are revealed, while hints of solar honeysuckle pull you deep into a silver birch woodland with whispers of soft musk, billowing in the sun." // “This fragrance was inspired by English traditions and features a note of earl grey tea which is surrounded by contrasting notes of florals and citrus – making the scent crisp and clean, yet with warmth from the tea. I have always been fascinated by the imperfect beauty of English gardens, and so I wanted to evoke this with wild blooms like primrose and hawthorn along with woods for a bit of an edge.” – Gabriela Chelariu, Perfumer. Additional notes include neroli and dreamwood.

Tudor ~ "Embodying the splendour of the London flagship store and its' rich history, this woody bohemian fragrance opens with a fresh burst of ginger nutmeg and crushed juniper berries, while sumptuous woodland notes and resins unfurl." // “This fragrance was inspired by Liberty’s iconic building which has soft architectural details and blooms around its concrete and wooden details. I wanted to create a woody floral scent that embodied this spirit, and so I used notes of juniper and ginger on the top with notes of cypress and myrtle to contrast and a warm woody dry-down.” – Pierre Negrin, Perfumer. Additional notes include chamomile, cistus, sandalwood, iris and amber.

Wild Rosinda ~ "Presenting the noble rose at its' heart, enveloped in delectable wild currant, green Ivy and smouldering woods for a mischievous thorny presence, this beguiling scent is a carnal and mysterious take on the timeless floral fragrance." // “I wanted to create a unique rose fragrance capturing the intense captivating aura , while celebrating its delicate and fragile nature.” – Honorine Blanc, Master Perfumer. Perfumer Hamid Merati-Kashani also worked on Wild Rosinda; additional notes include black pepper, saffron, geranium, guaiac wood, patchouli and amber.

Zephirine ~ "Open the door to a fantastical palace, where the majestic peacock saunters through the enchanting grounds leaving a trail of luscious incense that mingles with ripe figs, velvety rose petals and rich vetiver - boasting a decadent addition to your fine fragrance arsenal." // “This fragrance was briefed as one for a consumer that appreciates scent that allows for freedom of expression, and so I created a woody floral scent that had contrast from a big floral like rose centifolia, but with a warmth from the earthy, woody notes that I love to use such as cedarwood and vetiver.” – Frank Voelkl, Perfumer. Additional notes include cypress, clove, patchouli, benzoin and suede.

LBTY Adelphi Sun, Liberty Maze, Tudor, Wild Rosinda and Zephirine are available in 100 ml Eau de Parfum, £225 / $320 each.

(via libertylondon)

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