Lacoste has launched L.12.12 Blanc Eau Fraîche, a new fragrance for men. L.12.12 Blanc Eau Fraîche is a flanker to 2011's L.12.12 Blanc.
Feel the energy of Lacoste with the L.12.12 Blanc Eau Fraîche Eau de Toilette. This sparkling men's fragrance is released in an invigorating blast where the lemon zest blends with the powerful notes of ginger, lavender and cedarwood. An explosion of vitality, providing an exhilarating comfort. Reinvent the rules of the game, free to move with assurance thanks to the unexpected lightness of this woody-aromatic scent.
Its transparent perfume bottle, its petit piqué engraving and its embroidered crocodile are evocative of the iconic L.12.12 polo shirt created by René Lacoste. Revolutionizing the sportswear style, he redefined the codes combining elegance, confidence and dynamism. In echo to his free and audacious spirit, the L.12.12 Blanc Eau Fraîche allows everyone to reveal their masculinity with talent and singularity, laying style right on the skin, in the casual manner of a Lacoste polo. Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for men. From the polo to the fragrance.
Additional notes include grapefruit, apple, juniper, vetiver and ambrofix.
Lacoste L.12.12 Blanc Eau Fraîche is available now at Macy's, in 100 ml.
(via macys)
Oh mon dieu. This just reminded me — isn’t it high time we had another purple perfume ad copy-writing competition around here?
It is well past time, but it also takes more time than I have right now 🙂