Dunhill has launched Driven, a new fragrance for men.

Kick your fragrance collection into gear with Dunhill’s latest olfactory exploration.

The Driven eau de parfum unveils a refreshed brand direction for Dunhill, one that draws inspiration from its archives, takes on an element of traditionalism and yet upholds a new level of modernity. As its name suggests, this fragrance is built for speed – notice how woody, citrus and floral notes of bergamot, red apple and amber race throughout its olfactory pyramid for a resilient and impactful result that reflects he who aspires to live life in the fast lane.

Driven was developed by perfumer Dave Apel. Additional notes include lime, plum, cardamon, cinnamon, jasmine, rose, musk, amyris, vanilla and cedar.

Dunhill Driven is available now at Harrods in the UK, in 100 ml Eau de Parfum.

(via harrods, additional information via gusmen)

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