Louis Vuitton will launch On the Beach, a new fragrance, in April.

Yuzu as dazzling as the summer sun at its zenith over the beach.

The ecstasy of the sun, the rhythm of the sea and the gentle warmth of sand on the skin. Master perfumer Jacques Cavallier Belletrud blends the infinite emotions of a day spent on a sunny beach. Yuzu, a rare citrus from Japan, is a burst of bliss on the skin. Its surprising freshness and brightness glides into the softness of neroli. Thyme, rosemary, pink pepper, cloves… a sandy note of aromatic herbs perfects the olfactory landscape, while a veil of cypress brings generous, woody shade to a pure summer day.

Louis Vuitton On the Beach will be available in 100 and 200 ml.

(via ap.louisvuitton)

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