Niche line Frapin has launched Bois Blanc, a new unisex woody fragrance.
At Frapin, we work and live far from the major cities. Our personal and professional lives follow the circadian rhythm of days and nights, the changing of the seasons, the wind blowing in the trees.
This closeness to nature sustains us more than one might think. We model nature and are modelled by it, surrounded as we are by meadows, vines, rivers and woods.
This proximity is the hallmark of our style, our essence, our elegance. We admire wood, work it, drink it and smell it. This wood is our age-old wisdom. We listen to its lessons and secrets. Its verticality shows us the only way forward, that of ascending. It is at times hot, enveloping, aromatic or deep. It strongly underscores our style; that of Bois Blanc.
Bois Blanc was developed by perfumer Anne-Sophie Behagel. The notes include bitter orange, mandarin, eucalyptus, rosemary, ginger, sage, Virginia cedar, violet leaf, ambroxan, guaiac and cade wood.
Frapin Bois Blanc is available now at Luckyscent, $165 for 100 ml Eau de Parfum.
(quote via parfums-frapin, additional information via luckyscent)
This woody marketing works for me, I’m curious to try it.
Those Frapin bottles are sturdy yet beautiful. Nevermore was my first niche fragrance and will always be special for me.
I am behind on Frapin, but they do generally do a decent job…I would try this too.