Rochas will launch Girl Rochas, a new fragrance for women, in March.
Girl Rochas was developed by perfumer Anne Flipo, and focuses on sustainable natural materials for the juice (90% of the ingredients are of natural origin) and packaging. The notes for the woody citrus floral include neroli, black currant bud, pink pepper, orange blossom, jasmine, orchid, sandalwood, cedar and vanilla.
Girl Rochas will be available in 40, 60 and 100 ml Eau de Toilette.
(via revistavpc.es)
If I am reading this correctly, this is NOT a flanker.
Correct. It is meant to reach a younger market than Madame Rochas and Mademoiselle Rochas.