Gianfranco Ferré has launched Blooming Rose, a new flanker to 2007's Ferre Rose.

The Blooming Rose composition is signed by perfumer Alex Lee, who created it from a cocktails of fruits and narcotic floral notes guided by roses, with a woodsy trail that provides a gentle warmth caressing the rose’s beauty.

For the opening of the composition, Lee choose a fruity cocktail of pomelos, black currants and raspberries, creating a sweet, vibrant and fresh overture to the white floral bouquet of jasmine and freesia, with a dominant scent of rose oil. Warmth and tenderness come from cedarwood, white wood and sandalwood, creating a milky and creamy layer for the flowers and fruity juices.

Gianfranco Ferré Blooming Rose is available in 30, 50 and 100 ml Eau de Toilette.

(via franks.stevesandco)

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