Diesel has launched Spirit Of The Brave, a new flanker to 2009's Only The Brave.
The reinvention of masculinity.
Spirit Of The Brave was 'co-created' with soccer star Neymar Jr. The notes include bergamot, galbanum, cypress, fir, labdanum and tonka bean.
Diesel Spirit Of The Brave is available at Kohls in 50 and 75 ml Eau de Toilette; elsewhere a 35 ml size can also be found.
(quote via kohls, additional information via elcorteingles.es, lyko.no)
There is A LOT to unpack here…but this is a scent blog.
Allow me thought to point out the absolute desperate thirst of the bottle design. I mean, it shouts “MANLY” to guy who thinks having a rings styled like the ones in ‘Do The Right Thing” will send the girls running. Yeesh!
The bottle design dates back to the original (2009) — and you are absolutely excused for not paying attention! — so I think better to just unpack the tiger tattoo on the “hand”? Which I take it copies one Neymar actually has on his hand.
Ah ha! Thank you!
But still-yeesh! The swagger!
Given the fist design I’m surprised they didn’t do a Marvel tie-in alongside Avengers Endgame – I can just imagine a tacky infinity gauntlet bottle ?
No idea what that even means but probably everybody else does!
that would have been awesome! missed opportunity for Diesel.
If you view the bottle with the tiger facing you he looks like he’s going to fall asleep! Real fierce!
And what’s with BR AV E? This package looks like a counterfeit knock-off, and it’s only just been released.
After looking at the box, I realized what Spirit
Of the
Brave
Spelled!
Maybe the target audience? ??
Hahahaha! Well spotted! ??