Boucheron has launched Boucheron Fleurs, a new fragrance. Boucheron Fleurs is a flanker to 1988's Boucheron for Women.
Boucheron Fleurs is styled as a modern, more transparent interpretation of the original floriental. It was developed by perfumers Quentin Bisch and Nathalie Gracia-Cetto. Notes include citron, pear, orange blossom, frangipani, petalia, vanilla and benzoin.
Boucheron Fleurs is available at Planet Parfum in France, in 100 ml Eau de Parfum.
(via planetparfum, additional information via dandy-magazine)
Hmmm.
I like the original in EDT, so it would be interesting to see what is meant by a “transparent version”
Loved that blue tonality. The original Boucheron is one of those florals that got dated, it screams eighties and shoulder pads. A more modern version if well-executed could be interesting. Hope they do the same with the masculine as well