The floss in Cocofloss is the color of the water around Turks and Caicos. It’s coated with coconut oil, the favorite ingredient of wellness acolytes everywhere. And it comes scented, in your choice of coconut, mint, strawberry, or orange. It costs almost three times as much as your average drugstore floss. Goop sells it, as does Free People.

Welcome to hipster oral care.

— If the various dental care products in the recent daily lemmings have not been enough to satisfy you, do read An Era of Elevated Oral Care Is Upon Us at Racked.