New at barneys: Serge Lutens Veilleur de Nuit (pre-order), Byredo M/Mink & Mojave Ghost, Maison Martin Margiela quartet.
Deal at beautyhabit: Take $10 off a purchase of $50 or more with coupon code TAKETEN, good through 9/28. New items include The Different Company Adjatay, Ulrich Lang Apsu, Serge Lutens Bapteme de Feu.
Happy Almost-Friday! What fragrance are you wearing?
I’m wearing my old friend Hermès Vetiver Tonka.
Reminder: 9/16 will be Harvest Moon Friday…
The ad spot for the new L’Envol de Cartier, then below the jump, perfumer Mathilde Laurent talks about the new fragrance.
Italian niche line Profumi del Forte will launch Mythical Woods, a new fragrance, in October…
Cartier just launched L’Envol (the flight). If you read about the fragrance online, you’ll see it compared to the scents of mead and ambrosia; there’s even a connection with one of Louis Cartier’s favorite people, aviator Alberto Santos-Dumont. Santos-Dumont has a Cartier watch and perfume named after him, and you may have seen “him” (wearing his Cartier watch) in the beautiful L’Odyssée de Cartier film (he’s the guy in the sky bringing the leopard back to Paris).
I got a kick out of L’Envol’s sample card’s wording, which shows even super-rich companies fall short in PR and translation: ‘”Un nectar aérien et boisé. Une potion de vie pour prendre son envol” was translated as “An airy and woody nectar. A life potion for men to take off.”1 After spraying on L’Envol, I didn’t want to take it off; I wanted to spray on more…