L'Occitane has launched L’Homme Cologne Cedrat, a new fragrance for men. L’Homme Cologne Cedrat is a followup to 2015's Eau de Cedrat.
L’Homme Cologne Cedrat: the very essence of escape. A fragrance for men, full of character, the L'Homme Cologne Cedrat Eau de Toilette is the essence of escape, of an endless horizon. Mingling the absolute freshness of sea spray with zesty cedrat, this blend of vibrant, aquatic and citrus notes is set over an intriguing base of woody spices.
THE FRAGRANCE Refreshing, masculine and full of character, L’Homme Cologne Cedrat blends citrus notes of cedrat with icy notes of mint and cold spices. Head notes of cedrat peel and frosted mint refresh the hot air of Provence. This fresh, aquatic accord continues into the heart notes, then gives way to a lingering, masculine scent of violet leaf and lavender. Black pepper, pink peppercorn and ginger give a spicy touch to this accord. Finally, deep, woody notes of cedar, amber and musk soften the strong personality of this fragrance. An essential oil of cedrat from Corsica enhances this fragrance with its zesty notes.
IN THE WORDS OF THE PERFUMER "For me, the L'Homme Cologne Cedrat man is someone who exudes positivity, who is natural, impulsive and instinctive, just like the radiant and bracing freshness of this fragrance. I love to escape to the Mediterranean and explore new horizons. I love the balmy climate and the relaxed pace of life there." Julie Massé
L'Occitane L’Homme Cologne Cedrat is $62 for 75 ml Eau de Toilette, and is available in matching grooming products.
(via usa.loccitane)
Sounds like it would make a good wake-up shower gel.
Yes, quite possibly! They’ve also brought back Arlesienne, and I might take a look at those body products.
Lost me at mint and aquatic, but I’ll still give it a test.
Never hurts to try. I think I missed the Eau de Cedrat altogether.
You didn’t miss much
Thanks, good to know!
I’m not sure I like the way that this company is going… I know there was a piece in Forbes to the effect that they were making a big push for the Asian market in 2011, but I’m not sure if this has directly contributed to what seems to be a dilution of the brand — in my opinion something has. Their newer lines (‘Mere & Mistral’, et al.) seem to be making a very unimaginative play for the middle of the mass market, and the launch of a cologne flanker based on an unremarkable summer release certainly seems to have been a page torn directly from that playbook. Sorry to sound cranky, but it is something of a let down.
I have no idea what they’re doing — they seem to be going in a number of different directions at once. Perhaps they are still trying to figure out just what kind of company they want to be. Bath & Body Works seems to be having a similar struggle. If I was going to invest in this kind of company right now, my money would be on Lush.