Room 1015 is a new French niche line launching this month with three fragrances: Electric Wood, Atramental and Blomma Cult.
Inspired by a radical rock esthetic, the ultra-polished looks of only-seemingly violent personas, the smell-good aura of celebrities and the flashes and spotlights on stage, Michael Partouche composes full-volume fragrances.
Electric Wood ~ "The guitar case opens with a shudder to reveal its composed clutter: the electric shock of lacquered wood and the metallic slap of tight strings. (AMBROXAN for the punch of wood and an overdose of CEDAR for a noble touch…). The sweat of overheated, mistreated wood (OAK WOOD and HYDROCARBORESIN for a sensual thrash). Late-night ash, a cloud of air, an injection of the past right into the veins (IRIS and NUTMEG for their dust-powder aspect)." Additional notes include lemon, sage and musk.
Atramental ~ "Your tattoos tell your story, your dreams and your protests… Your skin is clean, but not blank. Eau de Cologne does not erase black water. In a strum, BERGAMOT succumbs to BLACK PEPPER. CISTUS excites the top notes. CARDAMOM and an AQUEOUS NOTE float away and indelible ink warms the skin with SAFFRON notes that stay. RESINS and SUDERAL bleed over the heart. CASTOREUM structures the skeleton, deeply imprinting it with its animal fascination. A tribal scent, a mental decal." Additional notes include lemon.
Blomma Cult ~ "Blomma, bloom, BOOM… Explosion! Pandemonium! Beneath long hair, open minds stir up the sexual revolution. Morals are liberated and the flesh is emancipated. Free love blossoms in the air. A provocative scent wafts from bared napes. It whispers sweet nothings like a VIOLET and barely covers frolicking VANILLA and CINNAMON in CASHMERAN. Then, a boldly naked PATCHOULI arrives on the scene with a crash. Its hardcore tones throw the MUSKS and their caresses to the ground in a white powder splash." Additional notes include bergamot and lilac.
Room 1015 Electric Wood, Atramental and Blomma Cult are €120 each for 100 ml Eau de Parfum, at Room 1015.
(via room1015)
Fantastic photography.
Exactly. I can probably do without the rest of it, but the photos are great.
Le Prix Eau Faux?
Yah, except with expensive photography! And who knows, maybe they’re fantastic.
HELL NO!
Does ad copy sound less dumb in French?
A gloveslap to the copywriter, but I really really like the sound of Electric Wood.