Dana Classic Fragrances has launched British Sterling H.I.M. Reserve and British Sterling H.I.M. Private Stock, two new fragrances for men. H.I.M. is short for His Imperial Majesty.

British Sterling is the ideal brand for men who want something new and innovative. It's masculine, stylish, and has a timeless design," said Terrence Moorehead, CEO of Dana. "We are excited to transform this highly successful fragrance into a full line of men's grooming products that will give an entirely new generation of men products they can be proud to call their own.

British Sterling H.I.M. Reserve  ~ "a provocative oriental blend of aromatic spices, intriguing woods and suede undertones."

British Sterling H.I.M. Private Stock ~ "showcases invigorating citruses combined with bold woods, warm mosses and sensual amber."

British Sterling H.I.M. Reserve and British Sterling H.I.M. Private Stock are available in Eau de Toilette; matching grooming products will launch later this  year.

(via finance.yahoo)