Mercedes-Benz will launch Mercedes-Benz Club, a new fruity-woody fragrance for men. The tag line: 'a perfume for the new generation'.

Club was developed by perfumer Olivier Cresp. The notes include lemon zest, grapefruit, orange, rhubarb, juniper berries, cardamom, patchouli, woods, ambrox and tonka bean.

Mercedes-Benz Club will be available in 50 or 100 ml Eau de Toilette and in matching grooming products.

(via moodiereport, yesicannes)