Niche line Biehl Parfumkunstwerke has launched gs03 (aka Cologne Reloaded 3.0), a new fragrance developed by perfumer Geza Schoen.

The idea for it appears rather simple: rejuvenate the eau-de-cologne theme. It was however a complex restructuring process to modernize such a well-known scent. The traditional, overpowering freshness of orange flower, neroli, and citrus notes needed the depth, warmth, and lasciviousness of modern musk notes, benzoe siam, moss, and castoreum. The result: ostensibly clear and innocent – provocatively innocent, disrespectful – how beautiful.

Biehl Parfumkunstwerke gs03 can be found now at Essenza Nobile in Germany, in 100 ml Eau de Parfum.

(via shop.essenza-nobile.de)