Eight & Bob is a new niche fragrance for men, launching under the tag line "a fragrance with a history":
Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society of the early twentieth century and a perfume connoisseur. In a room in the upper floor of the family chateau, Fouquet created and perfected various essences for his own personal use aided by Philippe, the family butler. At every social event he was invited to, he would surprise everyone with his exquisite fragrance that became increasingly in demand within the exclusive social circle he frequented. But Fouquet continually rejected proposals to market his fragrance.
One night during his summer vacation in 1937 on the French Riviera (Cote d’Azur), Albert got on very well with a young American student who was touring France in a convertible: John F. Kennedy. Within minutes of being introduced, the vain JFK was captivated by the essence that Albert wore. Kennedy’s charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning: "In this jar, you will find the dash of French glamour that your American personality lacks."
On returning from his vacation, Albert received a letter from John in the U.S. thanking him for the kind gesture and informing him of the success his perfume was enjoying among his friends. He requested that Albert send him eight samples, "and if your production allows, another one for Bob". Without fully understanding the request, Albert decided to send a box with enough extra samples to offset the transport costs. His perfectionism extended not only to the perfume but everything surrounding it. He didn’t fill the order until Philippe finally found some beautiful glass jars in a Parisian pharmacy. Albert considered them suitable for his cologne and labeled them with John's amusing request: "EIGHT+BOB".
The notes include ginger, cardamom, lemon, bergamot, cedar, nuts, cistus, guaiac wood, patchouli, sandalwood, amber and vanilla.
Eight & Bob can be found at Madison Perfumery in Budapest/Bucharest or Roullier White in the UK, in 100 ml Eau de Toilette.
(quote via madisonperfumery, additional information via roullierwhite)
I don’t even know where to begin.
It’s entertaining, I guess! And no sillier than the diamond thief in today’s Atelier announcement.
Great. I’m vain, and my personality definitely lacks French glamour. Sign me up!
Ha, ditto. Now if I only had a convertible to tour the French Riviera…
I’ve got a sample of this thing in my inventory. It launched in Poland at the beginning of July. I tried it twice and nothing shows that I’ll end up liking it.
Thanks!
French aristocrats don’t holiday on the Riviera in the summer: it’s too hot. They go there in the winter. 🙂
Ha…good point!
The fragrance will be available stateside exclusively at Neiman Marcus. I am not sure where you got the notes as they are not sharing them. What I can confirm is that the fragrance includes an ingredient called “Andrea” that keeps the quantity very limited year to year. The fragrance smells amazing!
You are more than welcome to comment, but you should either mention your corporate affiliation in your comment or else change your user name so that readers will know who you’re with. Thanks!
Oh, and meant to add — the notes are listed at Roullier White.
Why this strong emphasis on Eastern Europe?
Who owns Mr. Fouquet’s so called formulation nowadays?
“L. Bodes”? See…
http://eightandbob.com/about_us.html
Is perfume in a book the new noir?
It must be!
I was about to say…. “But this was already launched!”
My name is Shannon Drake and i am the director of Sales and Marketing for Intertrade Europe. I just wanted everyone to know where the would be able to find the fragrance stateside to sample and that the notes listed on that website are the stores personal interpretation of the fragrance, so everyone else might smell something different:) I am more than happy to say who i am with and feel free to foward any questions to me! Thanks!
Thanks Shannon!
Ummmm….. Didn’t Karl Lagerfeld do something like this already with a paper company? I mean… this isn’t even trying to be original! Dreckitude!
His was meant to be the smell of books. This one is just packaged in a book.