UK niche line Bella Bellissima has launched Noble Incense, a new addition to the the Essence of Oud collection:

Bella Bellissima's Essence of Oud scents consist of pure parfum creations inspired by the ancient mysteries of Arabia…a land of epic odysseys of discovery and timeless tales of love and adventure. These finely crafted, opulent fragrances of extraordinary depth and beauty capture the most precious ingredients treasured since the dawn of time. At the heart of every Essence of Oud scent lies the deep, dark, seductive note of pure agarwood oil — the secret Wood of the Gods. Complex and compelling, this distinctive aphrodisiac is blended with rich eastern essences, delicate florals, exotic resins, cherished woods and rare spices to create long–lasting intense perfumes that celebrate the power of Oud. British fine fragrance house Bella Bellissima combines the mystique of perfumery with a signature modern flourish to create covetable, multi–faceted scents of distinction. Intricate blends of the finest rare essences in their purest form, each unique fragrance is an intoxicating experience, capturing cherished memories, leaving a lingering impression.

The notes for the floral woody oud include rock rose, nutmeg, frankincense, sandalwood, tonka bean, orris root, papyrus, oud, guaiacwood, amber and musk.

Bella Bellissima Noble Incense Essence of Oud is available now at Selfridges, £148 for 50 ml Parfum.

(via selfridges)