Johan Lindeberg's new BLK DNM line has launched their debut fragrance, BLK DNM Perfume 11. The scent is named for the year 2011; Lindeberg says the fragrance "is about freedom of expression" and noted that "fragrance is a core ingredient for any comprehensive brand identity".
The unisex fragrance features notes of black pepper, cardamom, musk, cedar, fir balsam, birch tar, amber and incense.
BLK DNM Perfume 11 is available at the BLK DENIM stores in New York City and Stockholm, in 100 ml, concentration unknown, for around $110.
(first quote via gq, second quote via style, additional information via wwd, hipsubscription)
The name is rather obnoctious, but the juice sounds fantastic!
It sounds worth trying!
The notes sound great, but the quote,“fragrance is a core ingredient for any comprehensive brand identity,” puts me off completely.
I thought that was funny. And perhaps too honest.
Me too. “Freedom of expression”, on the other hand, is laughable.
Is the name intended to be read as “Black Denim?”
I assume so.