I love incense in almost all its (perfume) guises, from gothic to boho to meditative. Sonoma Scent Studio’s new Incense Pure, in my own entirely idiosyncratic fragrance family classification system, goes neatly into the “outdoor incense” category, a group that also includes Tauer Perfumes Incense extrême and Comme des Garçons Ouarzazate. Both of those fragrances have a contemplative quality, but they’re too airy and fresh to be churchy.
Incense Pure, despite being denser than either Incense extrême or Ouarzazate, likewise smells like the outdoors, and in this case, a specific time and place: it reminds me of early fall in northern New Mexico…