Masaki Matsushima has launched Fluo, a new fragrance for women. Like the brand's Masaki / Masaki, Fluo is inspired by New York City, where people of all colors and cultures can feel at home.
Fluo was developed by perfumer Jean Jacques, and the notes for the fresh fruity fragrance include grapefruit, kumquat, passion fruit, peony, nectarine, lotus blossom and crystal musk.
Masaki Matsushima Fluo is available in 40 and 80 ml Eau de Parfum, and can be found now at First in Fragrance in Germany. (additional information via heikeackermannshop.de)
What does the name mean? It makes me feel like im gonna come down with something. *cough cough*
Maybe they’re thinking “fluo” is short for “fluorescent”? The colors of all those fruits and flowers would make a bright bouquet, almost as bright as the eye makeup and scent bottle in the photo. A very cool picture, by the way.
I see it used frequently that way, albeit only in beauty & fashion — as short for fluorescent. Several youth-oriented fashion lines have done “fluo” collections.
That must be it, then.
The bottle looks cool. I hate to admit but I really enjoyed Masaki/Masaki. It was just a super sweet fruity floral but I really really liked it. They dont sell it anymore at Sephora so I may have to find it online somewhere. The notes dont sound as great of a combo like the refreshing & delicious notes from Masaki. I never tried any of their Mat ones. O well. : )
I never got to try it! Hard to find that brand, Sephora usually only has a few.
New York city? The name and picture make it seem as though it were influenced by nu rave culture. Fluo-rescent. Exactly. Wouldn’t be a bad idea. Sounds like a fruit smoothie.
It does sound like a fruit smoothie…