Mona di Orio has launched Jabu, a new fragrance for women. Jabu is short for Jubulani, the Zulu word for joy, and the fragrance has been created for Orange Babies, a charity working with HIV-infected mothers and children in Africa.
Joyful, Vivid and Vibrant
A wind arriving with the coloured beat of Africa and laughter of the children of Orange Babies.
A perfume like travel, a promis, soft like a caresse.
The warm intoxicating Manoi oil tinted with touches of petitgrain melts with the innocence of Orange flower and Rose damascena and the mysterious Santal Amyris ending in a carresing mix of gourmand Plum, Myrrhe, Benjoin and a hint of Honey, creating a lasting memory.[sic]
Mona di Orio Jabu is available in 50 and 100 ml Eau de Parfum, and can be found now at Premiere Avenue in France. (via shopping-premiereavenue)
That’s so great! I wish more lines would do stuff like this. The bottle’s pretty and the ‘fume sounds intriguing. Wonder when it’s coming stateside?
I don’t think Mona di Orio has US distribution anymore…someone please correct me if I’m wrong!
According to Marina at PST, they are looking for a US distributor – so I assume that means that they don’t have one.
Her review made it sound wonderful and like something I would really like – but I can’t see ordering it unsniffed from overseas.
I have not yet liked anything from the line (although I didn’t try Chamarre) so I can’t see ordering it either.
I like these tie-ins to charity, but I’m immediately looking for info about how MUCH of the revenue is going to the charity — can’t find the info. It is the kind of thing that might sway me to buy a bottle at full retail — only if I sampled and liked the scent.
Also, the 50ml is selling for 90€ and 100ml for 145€.
HA — I cannot find it either. You do have to wonder.
I guess we could send an e-mail and ask!
This sounds really nice. If I liked the fragrance, the added bonus of contributing to a good cause with the purchase would be all the better. I wonder how one could snag a sample?
Maybe check The Perfumed Court? Would think they’d get it eventually if they don’t have it already.
The perfume sounds lovely to me and I am swayed by ad copy stating they donate funds… just sent an email to their press department and the offices in France. If I get a helpful reply will post with details.
Great, thanks!
I received a reply today from Jeroen Oude Sogtoen. They sent a full PDF outline of their support for Orange Babies.
1) 10% of annual turnover on Jabu
2) Motivate distributors to donate a portion of sales (free choice)
3) Brochure in box of perfume encouraging customers to investigate Orange Babies and support them directly
Additional points on social awareness events and promotions for the cause.
Overall it seems like a really earnest and helpful contribution.
Plus, they updated their website ‘Friends and Sponsors’ page.
Cheers,
~Freda
Wonderful, thanks so much for following up!
Oops, I should have read the whole thread. We’ll be interested!
Just got to try Jabu today. Unlike most (all?) other Mona di Orio’s, this one doesn’t suffer from civet/animalics overload. I’d venture it’s the one with the most universal appeal from the line.
The opening reminds me of Bal d’Afrique (going off memory): citrus & spice, and after that it’s a soft but dense, creamy orangeblossom-tuberose-general white flower thingie. I like it.
Forgot to mention coconut (since that’s a love or hate affair) – there’s a subtle tropical coconutty-suntan vibe to it. Must be the monoï.
Sounds pretty! The line has not impressed me so far.
None of the others in the line have managed to capture me, either! I swear there’s human catnip in this one, though. (Full disclosure: I just came home with a FB)
Lucky you, congrats on your new bottle!